PGIM Investments to acquire direct indexing firm Green Harvest Asset Management

NEWARK, N.J.–(BUSINESS WIRE)–PGIM Investments announced today that it has entered into an agreement to acquire Green Harvest Asset Management LLC (“Green Harvest”), a separately managed account (SMA) platform providing customized solutions for the complex needs of high-net-worth investors. PGIM, Inc. is the $1.5 trillion global investment management business of Prudential Financial, Inc. (NYSE: PRU) — a top-10 investment manager globally.

“We see tremendous value in combining Green Harvest’s capabilities with the strength and stability of PGIM Investments and look forward to bringing PGIM’s clients personalized solutions to meet their investment objectives”

Green Harvest’s SMA strategies employ a unique approach to direct indexing through the use of exchange-traded funds (ETFs) with the potential to provide clients improved after-tax outcomes.

“With markets near all-time highs and potential tax increases on the horizon, understanding the impact of capital gains taxes and implementing strategies focused on after-tax results are critically important for investors, particularly those in the ultra-high-net-worth category,” said Stuart Parker, president and CEO of PGIM Investments. “This acquisition underscores our commitment to meeting the evolving needs of our clients and we are pleased to welcome Green Harvest on board.”

Subject to customary closing conditions, the deal is expected to close in the fourth quarter of 2021. Upon completion, Green Harvest will join PGIM Investments’ retail platform, expanding the firm’s wide range of investment solutions and capabilities.

“We see tremendous value in combining Green Harvest’s capabilities with the strength and stability of PGIM Investments and look forward to bringing PGIM’s clients personalized solutions to meet their investment objectives,” said Robert Holderith, Green Harvest CEO.

Berkshire Global Advisors served as exclusive financial advisor to Green Harvest in this transaction.

ABOUT GREEN HARVEST ASSET MANAGEMENT

Green Harvest Asset Management LLC was formed in 2017 by a team of seasoned ETF and asset management experts. Based in New York, the firm specializes in creating and managing ETF portfolios seeking to track U.S., global and custom indices while attempting to maximize after-tax returns. The firm partners with wealth advisors to create and deliver the strategy that is best suited for clients’ needs.

ABOUT PGIM INVESTMENTS

PGIM Investments LLC and its affiliates offer more than 100 funds globally across a broad spectrum of asset classes and investment styles. All products draw on PGIM’s globally diversified investment platform that encompasses the expertise of managers across fixed income, equities, alternatives and real estate.

ABOUT PGIM

PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU), ranks among the top 10 largest asset managers in the world1 with approximately $1.5 trillion in assets under management as of June 30, 2021. With offices in 16 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate and alternatives. For more information about PGIM, visit pgim.com.

Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.

1 Prudential Financial, Inc. (PFI) is the 10th-largest investment manager (out of 477) in terms of global AUM based on the Pensions & Investments Top Money Managers list published on May 31, 2021. This ranking represents assets managed by PFI as of Dec. 31, 2020.

Published on October 19, 2021

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